You have seen them everywhere. You have heard from a colleague about what they did at a trade show to attract people to their booth. You have seen awards on the walls of businesses. You have seen an organization wearing a cool looking jacket with their amazing embroidered logo. Your children came home from school with a bag given to them with the school logo printed on them.
Promotional items are everywhere and are used in various ways to attain a marketing objective. Unlike a radio, television and newspaper ad, promotional items are an important part of your marketing plan. Your putting your message on a useful product that will be used repeatedly and for a much longer period of time than traditional advertising.
Every organization, business or team has their own unique goal they want to achieve with the use of promotional items. Using the right product to get the results you want is key. With so many options available it can get a little overwhelming. Using a Promotional Marketing Design Agency like
Bando Promotions is important as they have about 20 years of experience and are connected with suppliers of great promotional items all over the world.
The most popular use for promotional items are for business gifts. Thanking your customers for their business is a priority and without them, there would be no business in the first place! Thanking your employees for a job well done or for being loyal to your business for several years of service is equally important as it builds employee morale.
Here is a list of a what are the most popular promotional product applications:
- Business Gifts = 21%
- Brand Awareness = 13%
- Public Relations = 9%
- Trade Shows = 8%
- New Customer/Account Generation = 7%
- Not-for-Profit Programmes = 6%
- Employee Relations and Events = 6%
- Employee Incentive Programmes = 6%
- Emploee Service Awards = 4%
- Dealer/Distributor Programmes = 4%
- Customer Referrals = 4%
- New Product/Service Introduction = 3%
- Employee Safety and Education = 3%
- Marketing Research = 1%
- Other = 3%
For information on how promotional products can help you and your business, contact Bando Promotions at 1-877-582-2636.